It looks like a skin care product but acts as a primer. The new multipurpose serum prepares your skin for a clean and long-lasting make-up, while at the same time it instantly tones and hydrates it and gives it softness.
Enriched with hyaluronic acid, hemp seed oil and organic aloe vera, sourced from Mexico through our Community Fair Trade program, this multitasking product offers the benefits of a serum and the protection of a primer, combining two steps into one and simplifying skincare routine you follow.
Hemp Serum-In-Primer "seals" and retains moisture for 24 hours while protecting your skin from the effects of everyday environmental aggressors, such as dry air and pollutants.
Serum-In-Primer offers something more: it creates a smooth and even base for makeup application, while remaining sweat-resistant. Thus, you will maintain a beautiful, unchanged look, lasting up to 12 hours. Serum-In-Primer helps make-up not emphasize fine lines or pores, giving skin elasticity and a pleasant texture that isn't greasy or sticky.
At The Body Shop we have adopted an inclusive culture. That's why we tested our Hemp Serum-In-Primer on a nuanced scale of 6 different skin tones, using the Fitzpatrick scale. The test was sampled on 112 people from different genders, age groups and with different skin tones and types to ensure that our product is effective for everyone.
After one use:
- 87% of users felt that using the Hemp Serum-in-Primer made their skin smoother
- 81% of users agreed that after applying the Hemp Serum-in-Primer makeup lasted longer
- 79% of users felt immediate hydration in their skin after using the Emp Serum-in-Primer
At The Body Shop we are committed to being as sustainable a business as possible, so we are committed to reducing our environmental footprint on the planet as much as possible. So we changed the packaging of Hemp Serum-in-Primer, which is now available in 100% recyclable packaging*, consisting of a glass bottle including 20% PCR glass.
* Wherever there is local recycling infrastructure. The dispenser is not recyclable due to the mixing of materials.
- Extends the duration of makeup up to 12 hours
- Hydrated skin for 24 hours
- It protects the skin from daily environmental harmful factors
- Sweat-resistant, does not alter the make-up
- Enriched with 97% ingredients of natural origin
- Dermatologically tested product
- Certified by The Vegan Society
- Suitable for all skin types, including sensitive skin
- 100% recyclable packaging*, consisting of a glass bottle including 20% PCR glass
Aqua/Water/Eau, Alcohol Denat., Glycerin, Butylene Glycol, Propanediol, C9-12 Alkane, Cellulose, Cannabis Sativa Seed Oil, Phenoxyethanol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Shorea Robusta Resin, Caprylyl Glycol, Coco-Caprylate/Caprate, Octyldodecanol, Ethylhexylglycerin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Aloe Barbadensis Leaf Juice Powder, Sodium Hyaluronate, Tocopherol, Trisodium Ethylenediamine Disuccinate, Polysorbate 60,Sorbitan Isostearate, Leontopodium Alpinum Flower/Leaf Extract, Sodium Hydroxide, Parfum/Fragrance, Citric Acid, Limonene, Linalool, CI 77288/Chromium Oxide Greens.