FIND OUT WHAT MAKES OUR PRODUCTS 100% VEGETARIAN.
VEGAN AND VEGETARIAN BEAUTY
We’re proud to have been campaigning against animal testing in cosmetics for decades. These days, we get lots of questions about whether our products are vegan or vegetarian. Discover what makes a beauty product vegetarian, and why over half our products are now vegan.
Animal welfare has always been extremely important to us. We’ve been campaigning against animal testing in cosmetics for over 30 years, and were the first global cosmetics company to fight this cruelty. Together with our friends at Cruelty Free International, we helped contribute to a European Union ban on animal testing in cosmetics, and in 2018 our Forever Against Animal Testing petition collected 8 million signatures – which we presented to the United Nations to lobby for a worldwide ban. We take cruelty to animals seriously, and this includes the ingredients we put in our products.
Vegetarian-friendly beauty products are free of any animal-derived ingredients obtained as a result of intended death to animals. These can include animal-derived ingredients that do not involve intended death to animals, like honey and beeswax.
Vegan beauty products don’t contain any animal-derived ingredients whatsoever.
We've always been cruelty free, and we're so proud that 100% of our formulas are vegetarian. We believe that no animals, however big or small, should be harmed in the name of cosmetics, and have campaigned since the 1980s to bring about the ban against animal testing.
The Vegan Society represents the gold standard in vegan certification. Their Vegan Trademark is widely recognised as the global standard for vegan products, ensuring they are not tested on animals and do not contain animal ingredients.The Vegan Society take certification very seriously, every raw material within our formulated product catalogue was checked. For us, that was over 4,000. Once meticulously investigated, each product was reviewed as a whole to make sure it is fully compliant. Only then was a product awarded the Vegan Trademark certification.
When we make promises we want to make sure we can keep them. Becoming Vegan certified isn’t a walk in the park for a company of our size, but we’ve really been cracking on with it behind the scenes. This stuff takes careful planning. The ecosystem is delicately balanced, it takes time to make sure some of the local communities who have supplied our animal-derived products are ready for us to go vegan. As we move into our vegan future, we want to make sure as many people as possible are ready for the change. You need to know what goes on behind the scenes. We’re very excited for you to meet more of the people who make our products happen.
We’re going to be filling you in on some of our progress here and sharing some stories from our journey so far.
In the meantime, we’re going to get our heads down and continue what Anita started. That way you can focus on feeling your most beautiful self, safe in the knowledge we’re on the case. We’ll take care of the details for you. Not because we want you to know how virtuous we are, because if you think about it, 100% vegetarian just feels right.
