WE’RE A FEMINIST BRAND. FIGHTING FOR EQUALITY IS IN OUR DNA.
FIGHTING TO EMPOWER WOMEN AND GIRLS
Since Anita Roddick opened The Body Shop back in 1976, we’ve been championing equality. Feminism is in our bones; our feminist principles include everyone, and we firmly believe that equality benefits everyone. We’re committed to advocating self-love and body acceptance, and through our activism, we campaign to make the world a fair and safe place for women and girls. Here at The Body Shop we celebrate International Women’s Day 2021 by reflecting on all the partnerships we’ve made throughout the years; discover the projects we have worked on and find out how you too can help empower women all over the world.
Today, more than ever, we’re committed to continuing Anita’s fight to empower women and girls all over the world. Equality benefits the whole of society. When women have equal rights and education, it’s better for everyone. These guiding principles are our north star, and our pledge to future generations.
Our Community Fair Trade programme has helped us take our fight for female equality global. Through our partnerships, we provide a fair price and market access to artisans and producers around the world – many of them in rural communities with limited employment opportunities. Our trade has helped the women we employ to find stable incomes, independence and the respect they deserve, as well as helping fund community projects that have included promoting girls’ education and equal pay.
Receiving a fair price is providing an independent income for the women, and also helping to empower them through increased confidence and respect in their community. We also pay a premium price to help fund community projects that positively impact the lives of 49,000 people across 11 villages in the wider community. Long-term investment has enabled the community to build 7 schools that educate approximately 1,200 students every year, and provide access to safe water and healthcare facilities.
In recent years, GPI have pioneered initiatives to raise awareness of human trafficking through facilitating girls’ groups in local villages. They’re now also using their voice on a wider scale, by organising nationwide school essay competitions on the topic of human trafficking.
CHAMPIONING INDEPENDENCE WITH THE BODY SHOP AT HOME™
Anita Roddick launched The Body Shop At Home™ in 1994. It was an accessible way for women to work around their other commitments and take control of their income. The programme has been empowering women for over 25 years, giving financial independence and professional flexibility, as well as providing a powerful social network and community.